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SA WAY General Trading L.L.C. provides the market with unique products/services which will lead to customer satisfaction and return on investment. The unique products/services that is introduced in the market must be considered as a household product/service who has invested in the joy of life, especially here in the United Arab Emirates and the rest of the Middle East. The business is a registered L.L.C with specific objectives set to achieve by servicing the market and act within the Consumer’s Right.

SA WAY General Trading L.L.C introduce & supply products and services to Commercial, Domestic, Hospitality, Facility Management, Educational and Corporate Divisions which includes the installation and maintenance of the equipment and after sales services to our clients.

Our mission is to be the leading global innovator, provider and service partner in the Middle East. As a team, we will achieve the full potential growth to establishing the Company in an international level where we can export our products worldwide. We will accomplish this by exceeding the expectations of our customers while conserving resources and preserving the quality of the environment.

We will increase the value of our business and our UAE portfolio of diversified products by exceeding customers' expectations and achieving market leadership and operating excellence in every segment of our business.