SA WAY General Trading L.L.C. is providing the market with unique South African Food Products, African Memorabilia & South African Merchandises which will lead to satisfaction & enjoyment of customers. The products that we supply and trade into the market must be found in each home that has invested in the joy of life, especially here in the United Arab Emirates and other GCC Countries. The business is a registered L.L.C with specific objectives set which the business will achieve by servicing the market and act within the Consumer’s Right.
Our mission is to be the leading local & global innovator, provider of South African Food Products, African Memorabilia & South African Merchandises, while maintaining a high quality standard. As a team, we will achieve aggressive growth as well as working on establishing ourselves on an international level where we can export our products worldwide. We will accomplish this by exceeding the expectations of our customers while conserving resources and preserving the quality of the environment. We will increase the value of our business and our UAE and GCC portfolio of diversified products by exceeding customers' expectations and achieving market leadership and operating excellence in every segment of our business.